FIAT's public relations Essay Example | Topics and Well Written Essays - 1500 words

parliamentary procedures reality relations - Essay ExampleThis essay examines guilds public relations strategy and effectiveness. This investigation includes analysis from television and print media, the company website, reflective investigations on the organizations sales and public relations measures, as well as customer and employee perspectives. The overarching understanding is that Fiat has worked to present an image of European sophistication and newfound reliability. Its revealed that a heavy(p) amount of cynicism and resistance have emerged in response to these measures. Ultimately, one considers that perhaps a general sociological shift of perspective has emerged in conjunction with the European Sovereign Debt Crisis and Italys economic collapse, wherein European sophistication as increasingly come to be viewed as unsustainable decadence. Some of the most interesting considerations within perceptions of FIATs public relations outreach are media sources that consider such presentations from a self-reflexive perspective. In these regards, a number of news stories have directly considered FIATs public relations strategy for 2011. One notable element in this context of understanding is considerations related to FIATs reentrance into the American market. FIATs car commercials add great insight into the organizations goals in terms of market positioning. A general perusal of recent FIAT commercials reveals a number of notable elements. One of the most pervasive is the latent connection between the FIAT care and femininity.